How do we generate a big idea that connects with all of a global banking brand’s audiences?

As a global financial brand, BBVA knew it needed to transform into a "digital first" mobile bank and turned to us for help. Working with stakeholders in Madrid and coordinating a global team, we analyzed the global marketplace and developed global governance guidelines based on best practices as well as “test and learn” methodologies. 

For BBVA's US division, BBVA Compass, we helped them identify ownable territory in an increasingly crowded financial market and developed campaign and platform creative across all their touchpoints and target segments.